franz_floyd for
med spa
what makes the money
The repeat visit. Injectables, facials and laser all have a window where the client should come back, and the money is in the ones who book the next appointment instead of drifting to the place down the road.
what comes off your plate
Chasing the client whose window has come around. They hear from you at the right point, in your words, and more of your chairs are filled by people who already trust you.
Answering the same questions before a first appointment: what it costs, what it feels like, what to expect after. Enquiries arrive already informed, so more of them turn into bookings.
Asking happy clients for the review and the friend. The ask goes out after the visit without you remembering, and more new faces arrive already sold.
your part
You look at what is ready, you say yes, you send. That is the whole of it most days, and nothing reaches a client until you have read it.
two more blocks
what comes off your plate
your part
- the rest.
- your own trade is free: type it in the box below. this one was written for someone else. a phone or handle opens blocks 2 and 3, and every other kept answer, for thirty days.
another trade
written for your trade, on the spot. the trade is logged, you are not.